[Online streaming course] WRITING REPORTS WITH MS Word

Targets:

The main objective of the course is to provide business management tools that allow students to:

• With the SWOT methodology, analyzing the internal characteristics and their external environment, you know the real situation of a company or project and allow yourself to plan future strategies.
• With the CANVAS tool, the most popular business model, facilitate, understand and work on projects and companies from an integrated point of view that understands the company as a whole
• Remove the CAME strategies (Correct, Deal, Maintain and Exploit) the strategies to follow from the SWOT analysis and the Business CANVES
• Raise awareness of the importance of the company's management team in creating and maintaining a strategic plan and a comprehensive scorecard for the company
• Increase business profit with simple but experienced, non-theoretical advice
• Inculcate in the idea and how, that the customer should be the center of our company or business
• Introduce us to the concept that every business, as something that was once born, will live and also die. What is important is to know when and as late as possible
• Analyze the most common causes of failure in companies by giving tools to assess risks and thus determine which should be prevented first and with more interest
• Highlight the importance of data management, as a competitive advantage, which is achieved with the digitization of companies
• Give the main factors that drive the authenticity of business goals, allowing companies to value and redefine their corporate goals
• Transmit the importance of external communication and the image of the company through the WEB page. SEO search engine optimization for your SEM positioning for your internet marketing
• Give the true business importance to the CUSTOMER and the HUMAN TEAM, as the two great supports of success of the companies.

1. The customer. Center of the marketing plan

1.1. Introduction

1.2. The opinion of customers

1.3. User groups

1.4. Regular meetings

1.5. Social media

1.6. Your customers. Ambassadors

1.7. What is the key?

1.8. Satisfaction level measurement

1.9. Customers turn their backs

1.10. Do not overwhelm the customer

1.11. Attract customers you can’t keep.

1.12. Ignore complaints, objections and conflicts.

1.13. Alert to changes in consumption.

1.14. Trust everything online.

2. Effective human team

2.1. Introduction

2.2. An impeller

2.3. A creative

2.4. An observer

2.5. A disciplined professional

2.6. A cohesive

2.7. A researcher

2.8. A perfectionist

2.9. Final conclusion

3. Increase business profit

3.1. Introduction

3.2. Final conclusion. Summary

3.3. Final tip

4. Improving productivity

4.1. Introduction

4.2. Do more with less

4.3. Bridge building

5. SWOT analysis

5.1. Introduction

5.2. How a SWOT analysis is done

5.3. External analysis

5.4. Internal analysis

5.5. Steps to follow

5.6. Tips for doing a SWOT analysis

5.7. SWOT matrix

6. Canvas business model

6.1. What is Canvas

6.2. Components of a business model

6.3. Nespresso: Canvas business model example

6.4. Another example: McDonald's case

6.5. Another example: the Magi and Santa Claus

6.6. Conclusions

6.7. Canvas board

7. The 9 blocks business model Canvas

7.1. Market segments - customers

7.2. Key partners and alliances (suppliers)

7.3. Value proposition

7.4. Key activities

7.5. Channels

7.6. Sources of income

7.7. Cost structure

7.8. Key resources

7.9. Customer relations

8. CAME strategies and actions

8.1. Introduction

8.2. SWOT matrix

8.3. Importance of SWOT analysis

8.4. Define the strategy

8.5. what factors to consider in a SWOT analysis?

8.6. Strategies

8.7. CAME actions

8.8. CANVES matrix

9. Strategic plan

9.1. Introduction

9.2. Operational plans

9.3. Essential points

9.4. Stages

9.5. Strategy consulting

9.6. Innovation

9.7. Value chain analysis

9.8. Strategic plan v / s comprehensive scorecard

9.9. How to draw up the strategic plan

9.10. Strategic plan in practice

10. Integral Scorecard (CMI)

10.1. Introduction

10.2. what is?

10.3. Characteristics

10.4. Contributions

10.5. Structure

10.6. Perspectives

10.7. Characteristics

10.8. Types of dashboards

10.9. Benefits

10.10. Considerations prior to the elaboration of the cmi

10.11. Elaboration

10.12. Content

10.13. Stages

10.14. Development and elaboration of the stages

10.15. Implementation

10.16. Implementation of the CMI

10.17. Other related topics

11. Authentic goals. Factors

11.1. Introduction

11.2. Companies with real goals

11.3. Not only does it have to be authentic, but it has to look like it

12. Causes of business failure

12.1. Introduction

12.2. The failure

12.3. Types of risks

12.4. Internal risk management

12.5. Strategic risk management

12.6. External risk management

12.7. Risk assessment

12.8. Conclusions and summary

13. Logistics. Key to ecommerce

13.1. Introduction

13.2. The cast business

13.3. Free shipping

13.4. Reduce delivery time

13.5. Actions in logistics

13.6. Collection points

13.7. From express deliveries to smart slogans

13.8. Automated lockers

13.9. The option of ultra-fast shipments

13.10. Pick up at the mall

13.11. The time for smart slogans

13.12. The formula of convenience points

13.13. Amazon

13.14. The English Court

13.15. Inditex

13.16. Carrefour

13.17. Zalando

13.18. Key aspects

14. The computerized management of my business

14.1. Introduction

14.2. Most common mistakes made in entrepreneurship

14.3. Starting points before opening the business

14.4. Get advice

14.5. make sure

14.6. Improper management of my business

14.7. All my business information with one click

14.8. Convince yourself

14.9. Business management tools

15. The digitalization of the company

15.1. Introduction

15.2. Phases for the digital transformation of a company

15.3. Keys to the digital transformation of companies

15.4. how does digital transformation affect companies?

15.5. Digital transformation

15.6. Legal barriers to the digital transformation of companies

16. The website. Internet

16.1. Introduction

16.2. Search Engine Optimization (SEO)

16.3. Web positioning strategy

16.4. The role of labels in positioning

16.5. Search Engine Marketing (SEM)

16.6. Search Engine Choice (SEM)

16.7. Campaigns to improve SEM

16.8. Combine SEO and SEM?

16.9. Information architecture on the web

16.10. Usability test of web pages

16.11. Internet

16.12. Internet advertising costs

16.13. CPA (cost per action)

16.14. CPC (cost-per-click)

16.15. CPM (cost per thousand impressions)

16.16. KPIS. Indicators on the internet

16.17. How to fill a web page with visits

16.18. Budgets on the web

16.19. Ebay

16.20. Groups vs ebay

16.21. Your or how an SME can gain ground in the 'big companies'

16.22. Its, the acronym that every SME must master to win more customers

16.23. How to get traffic to my website

16.24. How To Increase Your Website Traffic

16.25. Algorithms on the internet

17. Business technological challenges

17.1. Introduction

17.2. A 360 degree change

17.3. We need to be more agile, faster

17.4. Data, data and more data

17.5. Respect the privacy of users

17.6. Omnichannelity

17.7. Towards a new marketing

17.8. Think global

17.9. Adapt the template

17.10. Open innovation

17.11. Cybersecurity

18. Tips for digital marketing

18.1. Advices

19. Main social networks

19.1. Introduction

19.2. Pinterest

19.3. Facebook

19.4. Twitter

19.5. Instagram

19.6. Snapchat

19.7. Google

19.8. Linkedin

19.9. Youtube

19.10. Whatsapp

General annexes

Digital (56 annexes)

E-commerce (18 annexes)

Miscellaneous tools (70 annexes)

Patents and trademarks (8 annexes)

Video attachments

(34 videos)

Cancellation of registrations:

Depending on the registrations made, the training action will be viable or not, for this reason it is important that you notify the cancellations.

The cancellation must be communicated 48 hours before the start of the training via email formacio@cetit.org, if 100% of the amount of the training action will not be invoiced.

Images and recording of the course: we inform you that, in compliance with the provisions of the RGPD, the current legal regulations on data protection and Law 1/1982 on civil protection, the right to honor, personal and family privacy and the image itself, photographs will be taken during the course and in certain cases will be recorded and / or broadcast live. In no case will the name of the Interested Party be published. The image is used legitimized by the legitimate interest of the College to promote these courses and their possible subsequent viewing by attendees.

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