[Online streaming course] SELF-EMPLOYMENT. BUSINESS PLAN DEVELOPED

The main objective of the course is aimed at making the entrepreneur see how a BUSINESS PLAN is developed to plan, evaluate and control all the most important aspects of the business, from the initial idea, to the launch of the company.

Other objectives are:

• Give an overview of what self-employment represents, with its advantages and disadvantages
• To make known the previous approaches before setting up the business: investments, location, key factors of success and failure, and mistakes at the start
• Helping the entrepreneur to carry out a marketing and commercialization plan by analyzing the market for their products or services, to think about their sales prices including the factors that will affect them, distribution channels, promotion strategies, and others elements that marked their sales plan.
• To make a financial economic plan adjusted to the production and operations plan
• To remember that both new technologies and R+D+i must be present in your new company, as well as thinking from the start that you will have to keep in mind quality, the environment and the prevention of occupational risks in your company.
• How you should present your business project or your company to your environment.
• And in short plan your business with a documentary basis, THE COMPANY PLAN, sometimes called BUSINESS PLAN, which plans all aspects of your future company

1. SELF-EMPLOYMENT

1.1. A GOOD OPTION TO DEVELOP PROFESSIONALLY

1.2. ADVANTAGES OF SELF-EMPLOYMENT

1.3. DISADVANTAGES OF SELF-EMPLOYMENT

2. LEAN CANVAS

2.1. CANVAS BUSINESS CANVAS

2.2. THE LEAN START UP METHODOLOGY

2.3. DIFFERENCES BETWEEN BUSINESS AND LEAN CHANGES

2.3.1. CONCEPTUAL DIFFERENCES

2.3.2. DIFFERENCES IN GROUPS OF BLOCKS

2.3.3. DIFFERENCES IN THE BLOCKS

2.3.4. DIFFERENCES IN THE ORDER TO BE FILLED

2.4. HOW IS LEAN CANVAS USED?

2.5. ADVANTAGES AND DISADVANTAGES OF LEAN CANVAS

2.5.1. ADVANTAGES

2.5.2. DISADVANTAGES

2.6. CONCLUSION

2.7. LEAN CANVAS BOARD

2.8. EXAMPLE

3. THE 9 LEAN CANVAS BLOCKS. CONCEPTS

3.1. PROBLEMS AND NEEDS

3.1.1. Do customers really not know what they want?

3.1.2. So... how can we really understand the customer?

3.1.3. Key questions

3.2. MARKET SEGMENTS. TARGET AND EARLY ADAPTERS

3.2.1. Key questions

3.3. UNIQUE VALUE PROPOSITION.

3.4. SOLUTIONS

3.5. SPECIAL AND DIFFERENTIAL ADVANTAGES.

3.6. SOURCES OF INCOME.

3.6.1. The recurrence

3.6.2. What are the options for creating a recurring business model?

3.6.3. How will you make money in your Start-up? What is your margin and recurrence model?

3.6.4. Volume or margin business models?

3.6.5. Implications of margin in your model 3.6.6. Recurrence, the key factor

3.6.7. CONCLUSIONS

3.7. COST STRUCTURE

3.8. METRICS

3.9. CHANNELS

3.9.1. WEB CHANNEL

3.9.2. PHYSICAL CHANNEL

4. BUSINESS PLAN. INTRODUCTION

4.1. ESSENTIAL TOOL FOR THE SUCCESS OF YOUR COMPANY

4.2. WHAT IS A BUSINESS PLAN?

4.3. THE BUSINESS PLAN BEFORE INVESTING

5. PREVIOUS APPROACHES

5.1. INTRODUCTION

5.2. THE LOCATION OF THE COMPANY

5.2.1. A decisive factor for the success of your business

5.2.2. Location in a population

5.2.3. Choice of neighborhood or area

5.2.4. The most suitable location

5.3. KEY SUCCESS FACTORS AND RISKS OF FAILURE

5.3.1. Analyze everything before creating your company

5.3.2. Key Environmental Factors

5.3.3. Key Success Factors of the Sector

5.4. SUCCESS FACTORS AND PERSONAL FAILURES

6. MARKET STUDY

6.1. INTRODUCTION

6.2. DO I REALLY NEED A MARKET STUDY?

6.2.1. Research thoroughly

6.2.2. Define a goal

6.2.3. What kind of research?

6.2.4. Information sources

6.3. WHERE TO FIND INFORMATION

6.4. MARKET STUDY

6.4.1. Market segments of the company. Consumer Profile

6.5. TARGET AUDIENCE

6.5.1. Customer needs

6.5.2. Types of Consumers

6.5.3. Customer's Purchase Motivations

6.5.4. Customer Purchase Process

6.5.5. Behavior and Conduct of the Customer in the Purchase

6.5.6. Purchase Attributes

6.6. THE CURRENT AND THE FUTURE CLIENT

6.6.1. Empathy and innovation

6.7. POTENTIAL DEMAND AND TRENDS

6.7.1. Potential Demand

6.7.2. Demand trends

6.7.3. Seasonality of Demand

6.8. EACH TOOL SERVES A PURPOSE

6.9. WHO IS MY AUDIENCE?

6.10. DO YOUR OWN RESEARCH BEFORE YOU GET STARTED

6.10.1. Analyze the consumer

6.11. COMPETENCE ANALYSIS

6.11.1. Direct competition

6.11.2. Indirect Competition and Substitute Products

6.11.3. Potential Competition and Barriers to Entry

6.12. WHAT YOU SHOULD TEST TO KNOW IF YOU LAUNCH...

6.12.1. Degree of relevance

6.12.2. Degree of innovation

6.12.3. Opportunity for price

6.12.4. How to research the price?

6.12.5. What can you research there?

6.13. ANALYSIS OF SUPPLIERS

6.13.1. Introduction

6.13.2. Identify and Classification of Suppliers

6.13.3. Supplier Selection and Evaluation Criteria

6.13.4. Purchase Policy

6.13.5. Raw Materials Warehouses

6.13.6. Payment terms to suppliers

6.14. PREPARE THE FIELDWORK WELL

6.14.1. Reach new customers

6.14.2. Increase sales

6.15. DEFINE YOUR SEGMENTATION VARIABLES

6.16. HOW MANY SURVEYS DO YOU NEED?

6.17. CHOOSE YOUR RESEARCH TOOLS WELL

6.17.1. surveys

6.17.2. How do I reach my potential client?

6.17.3. Omnibus studies

6.17.4. Research on social networks

6.17.5. Group meetings

6.17.6. Direct observation

6.17.7. Interview with an expert

6.18. DESIGN YOUR FORM WELL

6.18.1. your goal

6.18.2. The forms

6.18.3. Key questions

6.18.4. Extension

6.19. PURCHASE AND CONSUMPTION PANELS

6.20 MYSTERY SHOPPING

6.21. I NEED PROFESSIONAL SUPPORT

6.21.1. Another idea

6.21.2. Free tools

6.21.3. Research companies

6.22. SWOT ANALYSIS

6.22.1. Sector opportunities

6.22.2. Sector threats

6.22.3. Strengths of the company

6.22.4. Weaknesses of the company

6.23. STRATEGIES

6.24. CAM

6.25. TRENDS

6.26. LEAN CANVAS

7. MARKETING AND SALES PLAN

7.1. INTRODUCTION

7.2. PRODUCT OR SERVICE POLICY

7.2.1. Comparison of the Product/Service with the Existing Offer

7.2.2. Warranty and Technical Assistance

7.2.3. Competitive advantage

7.2.4. Technology: Patents and Trademarks

7.2.5. Future Products and Services

7.3. PRICE POLICY

7.3.1. Pricing Criteria

7.3.2. Pricing Strategies

7.3.3. Customer billing term

7.4. DISTRIBUTION CHANNELS

7.4.1. Classification:

7.4.2. List of Distributors

7.4.3. Distribution policy

7.4.4. Sales Network: Motivation Policy and Incentives for Salespeople

7.4.5. Customer service: Evaluation systems for distribution channels

7.4.6. Means of storage and transport

7.4.7. Foreign Trade

7.5. PROMOTION STRATEGY

7.5.1. Corporative image. Corporate brand.

7.5.2. Company Message or Slogan

7.5.3. Brands of Products or Services

7.5.4. Establishment signs

7.5.5. Communication Strategy

7.5.6. Communication Channels

7.5.7. Promotional actions

7.6. SALES PLAN

7.6.1. Market objectives

7.6.2. Sales Force Policy (Sales)

7.6.3. Merchandising techniques

7.6.4. showcase

7.7. DIGITAL MARKETING. ERRORS

7.7.1. Introduction

7.7.2. Mistakes to avoid

7.8. TRENDS AND FUTURE OF E-COMMERCE

7.8.1. SPEED

7.8.2. ON THE MARCH

7.8.3. ONE ONLY MARKETPLACE

7.8.4. DEEP LEARNING

7.8.5. VIRTUAL AND AUGMENTED REALITY

7.9. GROWTH AND INTERNATIONALIZATION

8. PRODUCTION AND OPERATIONS PLAN

8.1. INTRODUCTION

8.2. INFRASTRUCTURES AND FACILITIES

8.2.1. Physical Facilities (Location, Size, Distribution, Sale/Rent)

8.2.2. Location

8.2.2.1. size

8.2.2.2. distribution

8.2.2.3. Buy/Rent

8.2.2.4. Characteristics of the premises

8.2.3. Equipment (Machinery, Transport, Furniture, etc.)

8.2.3.1. Technology (Hardware, Software, Other Key Technologies)

8.2.3.2. Maintenance needs

8.2.4. MANUFACTURING PROCESS / SERVICE PROVISION

8.2.4.1. Production and Operations Strategy

8.2.4.2. Description of the process

8.2.4.3. Activity planning: Production program

8.2.4.4. Necessary Resources (Raw Materials/Auxiliaries and Energy)

8.2.4.5. Production costs

8.2.4.6. Quality Control

8.2.4.7. Safety Measures / Prevention of Occupational Risks

8.2.4.8. Environmental factors

8.3. SUPPLY AND LOGISTICS

8.3.1. The Purchase Policy

8.3.2. Supply Parameters (Distance, Cost, Delivery Time)

8.3.3. Purchases and Supplies Program

8.3.4. Stock management policy

9. FINANCIAL ECONOMIC PLAN

9.1. INTRODUCTION

9.1.1. Feasibility study

9.2. INVESTMENT

9.3. FINANCING

9.3.1. own resources

9.3.1.1. Self-funding

9.3.2. Foreign Resources

9.3.2.1. External financing

9.4. INCOME FORECAST

9.4.1. Introduction

9.4.2. Sales of Product or Services

9.4.3. Seasonality of Sales

9.4.4. Form of payment to customers

9.4.5. Financial Income

9.4.6. Other Income

9.5. FORECAST OF PURCHASES OF GOODS / RAW MATERIALS

9.5.1. purchases

9.5.2. Other purchases and supplies necessary for the development of the activity

9.5.3. Form of Payment to Suppliers

9.6. FORECAST OF EXPENSES

9.6.1. General expenses

9.7. ACCOUNT OF RESULTS

9.7.1. What is?

9.7.2. What is it for?

9.8. TREASURY

9.8.1. What is?

9.8.2. What is it for?

9.9. STOCK

9.9.1. What is?

9.9.2. Asset items

9.9.3. What is it for?

10. HUMAN RESOURCES PLAN

10.1. INTRODUCTION

10.2. ORGANIZATION CHART

10.2.1. Areas / Departments / Professional categories

10.2.1.1. Functions, Tasks and Responsibilities

10.2.1.2. Level of Technical Knowledge

10.2.1.3. Importance of the activities

10.2.1.4. Size and Structure of the Template

10.3. MANAGEMENT TEAM

10.3.1. Directive Skills

10.3.2. to direct

10.3.3. Decision making

10.3.4. Time management

10.3.5. delegation

10.3.6. leadership

10.3.7. Teamwork

10.3.8. Productive meetings

10.3.9. The human aspect of the company

10.3.9.1. Interrelationships and conflicts

10.3.9.2. motivation

10.3.9.3. communication

10.3.9.4. Profiles / Places Required

10.4. EFFECTIVE HUMAN TEAM

10.4.1. A booster

10.4.2. A creative

10.4.3. an observer

10.4.4. A disciplined professional

10.4.5. A cohesiveness

10.4.6. A researcher

10.4.7. A perfectionist

10.5. REMUNERATION POLICY

10.6. HR POLICIES

10.6.1. Recruitment plan

10.6.2. Selection Policies

10.6.3. Motivation Policies

10.6.4. Training Policies

10.6.5. Function Outsourcing Plan

10.6.6. The prevention of occupational risks

11. LEGAL FORMS AND PROCEDURES

11.1. INTRODUCTION

11.2. THE CHOICE OF THE LEGAL FORM

11.3. THE DIFFERENT LEGAL FORMS

11.4. LIMITED LIABILITY COMPANY (SL)

11.4.1. Advantages

11.4.2. Disadvantages

11.5. COOPERATIVE SOCIETY (SCCL)

11.5.1. Advantages

11.5.2. Disadvantages

11.6. PHYSICAL PERSON

11.6.1. Advantages

11.6.2. Disadvantages

11.7. PRIVATE CIVIL SOCIETY (SCP)

11.7.1. Advantages

11.7.2. Disadvantages

11.8. LEGAL FORMS. SUMMARY OF ITS CHARACTERISTICS

11.8.1. LEGAL PERSON

11.9. PROCEDURES

11.10. IDENTIFICATION DATA

11.11. EXECUTION CALENDAR

11.12. INVESTMENTS AND EXPENDITURE: MILESTONES

11.13. ZERO POINT PLANNING

12. TAXATION

12.1. INTRODUCTION

12.2. PROFIT TAX

12.3. personal income tax

12.3.1. IRPF – Normal Direct Estimate

12.3.2. IRPF - Simplified Direct Estimate

12.3.3. IRPF - Objective Estimate

12.4. IS - CORPORATE TAX

12.4.1. Corporate Tax Requirements

12.4.2. Base and type

12.5. VAT - VALUE ADDED TAX

12.5.1. Value Added Tax (VAT.). General Regime

12.5.2. Surcharge Equivalence. Characteristics

12.6. WITHHOLDINGS AND OPERATIONS WITH THIRD PARTIES

12.6.1. IRPF - Withholdings and income on account of work performance and economic activities

12.6.2. IRPF - Withholdings and income on account on the lease of real estate

12.6.3. 347 - Annual declaration of operations with third parties

13. TECHNOLOGY, INFORMATION AND COMMUNICATIONS

13.1. INTRODUCTION

13.2. MEDIA

13.3. HARDWARE

13.4. SOFTWARE

13.5. FORECASTS FOR IT: THE ERA OF INTEGRATION

13.6. BUILDING THE ERA OF INTEGRATION

13.6.1. Welcome to the Age of Integration.

13.7. THE ERA OF THE INTERNET OF THINGS

13.8. IMMERSED IN A NEW WORLD

13.9. PREPARING US FOR THE FUTURE

13.10. INTERNET ADVERTISING COSTS

13.11. CPA (Cost per Action)

13.12. CPC (Cost per Click)

13.13. CPM (Cost per Thousand Impressions)

14. RESEARCH, DEVELOPMENT AND INNOVATION

14.1. INTRODUCTION

14.2. INNOVATION

14.3. INDUSTRIAL PROPERTY

14.3.1. procedures

15. QUALITY, ENVIRONMENT AND PRL

15.1. INTRODUCTION

15.2. QUALITY

15.3. NATURAL ENVIRONMENT

15.4. THE PREVENTION OF OCCUPATIONAL RISKS

15.5. CERTIFICATES TO WIN CLIENTS

15.5.1. Choose the most suitable

15.5.2. Design the plan

15.5.3. Implementation

15.5.4. Certification

15.5.5. Renewal

15.6. EXAMPLES

15.6.1. Triselect

15.6.2. S2 Group

15.7. WHAT ADVANTAGES DOES IT PROVIDE?

15.7.1. commercial

15.7.2. image

15.7.3. production

16. PRESENTATION OF THE PROJECT

16.1. DATA OF PROMOTERS

16.2. COMPANY DATA

16.3. COMPANY ACTIVITY

16.3.1. Description of the business

16.3.2. Objectives to be achieved

16.3.3. Description of the company's activity

16.3.4. Lines of Business/Products/Services

17. START-UP FINANCING

17.1. INTRODUCTION

17.2. INTERNATIONAL INTEREST

18. ENTREPRENEUR'S GUIDE

18.1. INITIAL STAGE. DEFINITION AND OBJECTIVES

18.2. FIRST STAGE. PRE-FEASIBILITY ANALYSIS

18.3. SECOND STAGE. PLANNING

18.4. THIRD STAGE. TREATMENT OF CORRECTION AND IMPROVEMENTS

18.5. FOURTH STAGE FEASIBILITY OF THE PROJECT

18.6. FINAL STAGE SETTING UP THE COMPANY

19. DATA FOR THE FEASIBILITY STUDY

19.1. INTRODUCTION

19.2. FEASIBILITY STUDY DATA

20.0.2. The traditional method

20.0.3. The Start Up method

20. START UP METHODOLOGY VS TRADITIONAL BUSINESS

20.0.1. INTRODUCTION

20.1. FUNDAMENTALS OF THE START UP METHODOLOGY

20.2. START UP ENTREPRENEURSHIP PROCESS

20.3. BUSINESS PROCESS OF A START UP

21. SYNTHESIS OF SUCCESSFUL ENTREPRENEURSHIP

21.1. PROFILE OF THE ENTREPRENEUR

21.2. IDEA

21.3. TOOLS OF THE ENTREPRENEUR

21.4. STAGES OF ENTREPRENEURSHIP

21.5. BUSINESS TOOLS

21.6. SUCCESSFUL PRODUCT

21.7. SUCCESSFUL SERVICE

22. STRATEGIC MARKETING MANAGEMENT

22.1. INTRODUCTION

22.2. MARKET SEGMENTATION. CONCEPT AND APPROACH

22.2.1. Key steps to find your market segment

22.2.2. Questions to segment a market

22.2.3. Digital marketing segmentation

22.3. MARKETING PLAN

22.4. DEVELOPMENT STAGES

22.5. BUSINESS POLICY

22.6. BUSINESS OBJECTIVES

22.7. STRATEGIC ANALYSIS OF THE COMPANY

22.8. ANALYSIS OF THE ENVIRONMENT. EXTERNAL ANALYSIS

22.8.1. Macro environment

22.8.2. Micro environment

22.9. INTERNAL ANALYSIS

22.10. SWOT ANALYSIS

22.11. CAM. OBJECTIVES AND STRATEGIES

22.12. GENERIC COMPETITIVE STRATEGIES OF PORTER

22.13. STRATEGIES MANAGEMENT AND CONTROL TOOLS

22.13.1. Mckingsey's strategic matrix

22.13.2. Ansoff matrix

22.13.3. BCG matrix

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The cancellation must be communicated 48 hours before the start of the training through the email formacio@cetit.org, otherwise 100% of the amount of the training action will be invoiced.

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