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Activitat ajornada
Motiu: NOVA DATA 21 DE FEBRER 2024 DIMECRES
| Addressed to: | Engineering firms and liberal professionals first. And to everyone who is interested in the subject. |
| Dates: | January 17 (Wednesday) |
| Schedule: | From 4:00 p.m. to 7:00 p.m |
| Assistants: | Minimum 8 students |
| Duration: | 3 hours |
| Programming: | 1. Definition of exactly what branding is. 2. What can it help me with, why do I need it? 3. Cost versus benefits of branding. 4. Corporate Identity. Brand image. 5. Brand positioning. Brand identity. 6. Formal identity and visual identity. 7. Characteristics of a good visual image. 8. Social networks, my personal brand. 9. The communication plan, what is it and why is it necessary?
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| Targets: | Branding is the discipline that encompasses the entire process of building, managing and growing the brand, especially from the point of view of the emotional relationship with the customer. All companies and professionals need branding. It does not matter the size of the company or if it is simply a liberal professional. The old concept of "brand image" has been superseded for years by comprehensive brand management in a much deeper way. How does our brand affect the subconscious of our customer, what does he think when he hears our name or that of our company? Why should they buy from me and not my competition? The talk would go from, first of all, understanding what branding is and then how to manage our brand correctly. |
| Mode: | In person: at the CETIT facilities, Av. from Rome, 7 from Tarragona. |
| Conditions: | Cancellation of registrations: Depending on the registrations made, the training action will be viable or not, for this reason it is important that you notify cancellations. The cancellation must be communicated 48 hours before the start of the training through the email formacio@cetit.org, otherwise 100% of the amount of the training action will be invoiced. Images and recording of the course: we inform you that, in compliance with the RGPD, the current legal regulations on data protection and Law 1/1982 on civil protection, right to honor, personal and family privacy and the image itself, photographs will be taken during the course and in certain cases they will be recorded and/or broadcast live. Under no circumstances will the name of the interested party be published. The image is used legitimately for the College's legitimate interest in promoting these courses and their possible subsequent viewing by attendees. By attending, these images will be kept as long as the course is uploaded to the platform. Once the time limit for later viewing has passed, it will no longer be uploaded to the platform and the images will be deleted with appropriate security measures. Likewise, you have the right to request access, rectification, portability and deletion of your data and the limitation and opposition to its treatment by sending an email to dpd@cetit.org. For more information on data protection rights, access our website: http://www.ingenijerstarragona.cat/home/article/privacit. |
