[Online streaming course] BUSINESS MANAGEMENT TOOLS (201411)

The main objective of the course is to provide business management tools that allow the student to:

With the SWOT methodology, analyzing the internal characteristics and its external environment, know the real situation of a company or project and allow it to plan future strategies. With the CANVAS tool, the most popular business model, facilitate, understand and work on projects and companies from an integrated point of view that understands the company as a whole. Extract from the SWOT analysis and the Business CANVAS the CAME strategies (Correct, Face, Maintain and Exploit) the strategies to follow.

Making known the importance that the management team of companies must have in creating and maintaining a strategic plan and a balanced scorecard for the company.Increase business profit with simple but experienced, non-theoretical adviceInstill in us the idea and the how, that the customer must be the center of our company or businessIntroduce us to the concept that every company, like something that was born at one time, will live and also die. The important thing is to know when and as late as possible.

Analyze the most frequent causes of failure in companies, providing tools to evaluate risks and thus determine those that must be prevented first and with greater persistence.

Highlight the importance of data management, as a competitive advantage, which is achieved with the digitalization of companies.

Give the main factors that drive the authenticity of business objectives, which allows companies to assess and redefine their corporate goals.

We convey the importance of external communication and the image of the company through the WEB page. SEO search engine optimization for your SEM positioning for your internet marketing.

Give the true business importance to the CUSTOMER and the HUMAN TEAM, as the two great supports for the success of companies.

1. The customer. Center of the marketing plan

2. Effective human team

3. Increase business profit

4. Improving productivity

5. SWOT analysis

6. Business Model Canvas

7. The 9 Business Model Canvas blocks

8. CAME strategies and actions

9. Strategic plan

10. Balanced Scorecard (BSC)

11. Authentic goals. Factors

12. Causes of business failure

13. Logistics. Key for e-commerce

14. Computerized management of my business

15. The digitalization of the company

16. The website. Internet

17. Business technological challenges

18. Digital Marketing Tips

19. Main social networks

General annexes

Video attachments

Cancellation of registrations:

Depending on the registrations made, the training action will be viable or not, for this reason it is important that you notify cancellations.

Cancellation must be communicated 48 hours before the start of the training via email formació@cetit.org, otherwise 100% of the amount of the training action will be invoiced.

Images and recording of the course: we inform you that, in compliance with the provisions of the RGPD, the current legal regulations on data protection and Law 1/1982 on civil protection, the right to honor, personal and family privacy and one's own image, photographs will be taken during the course and in certain cases they will be recorded and/or broadcast live. In no case will the name of the Interested Party be published. The image is used legitimately by the legitimate interest of the College to promote these courses and their possible subsequent viewing by attendees.

Due to the fact of attending, these images will be kept and while the course is posted on the platform. Once the deadline for later viewing has passed, it will no longer be posted on the platform and the images will be deleted with appropriate security measures.

Likewise, you have the right to request access, rectification, portability and deletion of your data and the limitation and opposition to its processing by sending an email to dpd@cetit.org. For more information on data protection rights, access our website: http://www.enginyerstarragona.cat/home/article/privacitat.